First you must select one or more major categories. These are very broad categories and are used only indirectly to find more narrowly targeted options.

Type as many words or phrases as possible that complete the sentence at left.

Generally, the phrases that complete this sentence include plural nouns. For example, people don't enjoy "Horror Movie," they enjoy "Horror Movies." (Plural)

When thinking of phrases, make sure the your phrase captures the sense of the video. For example, if you have a video arguing against the existence of God, then you should not type "Religion." Such a video is not for those who enjoy "Religion" but those who enjoy "anti religion" or "anti-religious arguments" or "atheist discussion" and so on.

If appropriate list all of the following:

• Categories - e.g. "Comedy"
• Well Known people who appear in the video - e.g. "Jerry Seinfeld"
• Topics the video promotes - e.g. "Dating Comedy"
• Geographic Locations in the video - e.g. "New York City"
• Unique aspects of video - e.g. "Live Performances," "Premieres", etc.
• Alternate word forms - e.g. "Comedians"
• Book, movie, or episode Title
• The studio, director, copyright holder, writer, etc
• Qualify each phrase - examples:
  • "Male Comedians" as opposed to "Female Comedians"
  • "Famous Comedians" as opposed to "Amateur Comedians"
  • "Adult Comedians" as opposed to "Child Comedians"
  • "1990s Comedians" as opposed to "1950s Comedians"
  • "Standup Comedians" as opposed to "Slapstick Comedians"
  • "American Comedians" as opposed to "British Comedians"
• Phrases that identify groups of videos. For example, If your YouTube user name is "BlackBear2010" you might add the phrase "BlackBear2010's Videos" to all your own content or "BlackBear2010's Posts" to your posts of others videos. Anyone who takes a liking to your previous posts will then automatically have any new posts added to their meScreen.com channel.

This list is not meant to be exhaustive. There is no limit to the detail you include in your keyword selections. If the category is too obscure, it won't help you. The idea is to think of every possible phrase that other's might use to index similar videos.

Once you type all your suggested targeting phrases and click the "Refresh Suggestions" button, we will preset a list of actual phrases you can add to your targeting. All the keywords you suggested will be on the list, but we will also include other possible targeting that similar videos used as keywords.

The list will show estimates indicating how popular each phrase already is on meScreen.com. Just because the estimated views are low or unknown does not mean you should not use them. If other video posters use the same phrases, those are the best; if no other users think of the same phrases, your suggestions will be ignored. However, a phrase which is new, may start to develop more popularity over time and can still be included.

Click the checkbox next to each target you want associated with your video and submit you targeting. Don't add any targeting that is obviously too narrow to generate views, or targeting that is so broad as to have little use. For example, targeting something for those who enjoy "music" is not helpful. Music is such a broad target since no two people enjoy exactly the same subcategory of music.

Targeting is dynamic. The most effective targets are those that are narrow enough to identify a niche interest, yet broad enough to be used by several different submitters. Over time, different phrases will gain or lose popularity. For this reason, we recommend you return to update your targeting on a regular basis for each video.

After time passes, when you return to review your active targeting, we will be able to show additional targeting suggestions that have gained popularity that may not already be on your keyword list.

Also, when you return, you can see the ranking of each keyword phrase. By removing the targets that have a low ranking, you can improve your overall video rank.